PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We may collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. Cookies can be set to expire on a specified date, after a specific period of time, when a transaction has been completed, or when a user closes his/her browser.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
- “IP address” is the unique number associated with your device.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
We may also collect information about your computer, mobile phone (or other portable or static device used to access the website) and your visit to the website, including where available your IP address, operating system, login, device name, screen name and browser type, for system administration and to report aggregate information to our partners and if necessary, our advertisers.
We may use other technologies such as pixel tags, clear GIFs and web beacons on the website.
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
Google Analytics with anonymized IP (Google)
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. Personal Data collected: Cookie and Usage data. Place of processing: USA
Personal Data collected:
Cookies and Usage Data.
Place of processing: United States
Content commenting services allow Users to make and publish their comments on the contents of this Website.
Depending on the settings chosen by the Owner, Users may also leave anonymous comments. If there is an email address among the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
THIRD PARTY APPS
We may use 3rd party apps to collect additional data from your device. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
INTERACTION WITH EXTERNAL SOCIAL NETWORKS AND PLATFORMS
These services allow interaction with social networks or other external platforms directly from the pages of DealerMax website. The interaction and information obtained by this DealerMax website are always subject to the User’s privacy settings for each social network. If a service enabling interaction with social networks is installed it may still collect traffic data for the pages where the service is installed, even when Users do not use it.
TWITTER TWEET BUTTON AND SOCIAL WIDGETS (TWITTER, INC.)
The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter, Inc. Personal Data collected: Cookie and Usage data. Place of processing: USA
FACEBOOK LIKE BUTTON AND SOCIAL WIDGETS (FACEBOOK, INC.)
The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc. Personal Data collected: Cookie and Usage data. Place of processing: USA
INFORMATION ABOUT CHILDREN
DealerMax are not suitable for children under the age of 16 years, so if you are under 16 we ask that you do not use our site or give us your personal information (if you are a young tech wiz, please direct your nearest responsible adult to use the site for you!). If you are from 16 to 18 years, you can browse the site but you’ll need the supervision of a parent or guardian to become a registered user. It’s the responsibility of parents or guardians to monitor their children’s use of DealerMax website.
SHARING YOUR PERSONAL INFORMATION
We may share your Personal Information with third parties to help us use your Personal Information, as described above.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at
You can opt out of targeted advertising by using the links below:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
If you would like to exercise the right to have your personal information be corrected, updated, or deleted, please contact us through the contact information below.
We may deny a request from an agent that does not submit proof that they have been authorized by you to act on your behalf. DealerMax collects only IP addresses that are not attributable and cannot be reasonably associated with an individual, household, or device. DealerMax is unable to retrieve or delete this information in response to a request from you or your authorized agent. DealerMax does not have a reasonable method by which it can verify a request for information or deletion from any consumer or authorized agent because DealerMax does not collect any personal information about consumers.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at or by mail using the details provided below:
300 Berwyn Park - Suite 105
801 Cassatt Road
Berwyn, PA 19312