POWER YOUR PROFIT ENGINE

Access to top products, providers, and proven strategies with one brand. We've done the work, so dealers don't have to!

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ACCESS TO THE BEST-IN-CLASS NETWORK OF CERTIFIED PROVIDERS

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SHOP F&I PRODUCTS

Hundreds of Best-In-Class Product Solutions from Industry Leading Providers 
 

  • Expertly Vetted & Certified Provider Network

  • Print & Digital Catalogs

  • Product/Provider Matrix

  • Profitability Programs

  • Strategy & Goal Alignment

  • FREE Product Comparison

  • Immediate Enrollment

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TRAINING
& SUPPORT

Expert Comprehensive Courses
Sales + Desking + F&I 

  • Turn-Key Sales + F&I Training

  • Live 1-on-1 Coaching

  • Workshops, Webinars, & Events

  • Tailored to Dealership, Management Goals, Corporate Culture + Values

  • Basic to Advanced Skill Level

  • Ongoing Resources: Videos, Tools, Technology, Playbooks

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EXPERT CONCIERGE

Auto Retail Consultation

Live + Virtual + Dedicated
 

  • Average 20+ Years of Dealership Experience

  • Tailored Processes & Strategies

  • Retail, Training, & Income Development

  • Product Implementation

  • Product Sell-Through

  • PVR Power Movers

  • Reinsurance Expertise

THE FIRST ONE-STOP PROFIT SHOP FEATURING

#1
BRand
in F&I

#1
DOWC
IN THE INDUSTRY

#1
INNOVATIVE
+ EXCLUSIVE PRODUCTS

#1
NETWORK
of PROVEN PROVIDERS

ALL EXPERTLY TAILORED TO HELP DEALERS MAKE MORE, KEEP MORE, AND MANAGE LESS

DISCOVER THE GOALS YOU SHOULD BE SETTING
AND THE WAYS THAT F&I PROFITABILITY IS
POWERING LONG-TERM WEALTH-BUILDING FOR DEALERS 

Start with scheduling a personal, no-obligation consultation with one of our DealerMax experts in your market now. 

MAXIMIZING DEALERS RESULTS IN 60-90 DAYS!

For over 40 years, DealerMax has helped transform dealer operations and build long-term wealth through F&I profitability. With the custom-alignment of best-in-class products, custom training, and proven success strategies, we maximize dealer results.

DealerMax is the X factor to help dealers make more, keep more and manage less.  

Drew Fitchet - Former President
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Michael Smyth - President & CEO
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Rick Dorschel – President
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TO OUR DEALER COMMUNITY -

From family-owned dealerships to the halls of Detroit, DealerMax has gained the strategic insights for how to maximize results in every industry layer.

For over 40 years, we have pioneered dealer retail experiences, invented touch-menu technology used in dealers across the nation, created the first transparent provider certification, and won awards for impacting the profitability for some of the top dealerships & OEMs around the world. These have not just been industry firsts or feathers in our cap. They have been important milestones on our mission to maximize dealer results. 

Today, we continue that mission by offering the accumulated  institutional knowledge to our dealer community in the form of turn-key solutions. But optimizing, growing, and sustaining profitability doesn't come from just having solutions. Real results come from a custom fit, flexible framework that aligns people, product, process, and performance. 
 

THE TIME TO ALIGN IS NOW! 
 
The pandemic has accelerated change and the time of relying solely on traditional retails strategies is sunsetting. The fears, pitfalls, and friction in the buying journey have made customers more apprehensive than ever. The intense pressures on dealers compels them to analyze their operations, adapt new processes, and adopt technologies to meet these modern challenges.

As dealers equip themselves to remain profitable, the biggest challenge is that dealers don't know what they don't know.
 
That's where DealerMax comes in. Our expert insights allow us to analyze and certify the best profit opportunities that custom fit each dealer. Whether you are looking for immediate results and long-term wealth-building solutions, DealerMax has done the work so dealers don't have to. 

We are the X factor and profitability is what we do!


Jim Maxim Jr. , President

F&I DRIVES THE DEALER'S FUTURE

The true impact of DealerMax is holistic, starting in F&I and permeating throughout the entire organization and into the long-term wealth-building for the dealer

INCREASED PVR

Our clients experience PVR increases between $300 to over $2500, and nearly all see results in less than 90 days 

HIGHER CSI

Better training and process strategy makes for a well-executed  experience and happy customers

MANAGEMENT

Alignment of plan, process, and people increases organizational efficiency and efficacy, while reducing turn-over and friction 

VALUATION

With the wealth-building power of F&I, exponentially fueled by programs like DOWC, dealers build brands worth 4-7X in value 

EXIT OR EXPAND

Whether dealers increase their footprint or exit the business our buy/sell strategic expertise guide the entire process 

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PRODUCTS

Access the ever-growing network of innovative product solutions from DealerMax Certified Providers

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TRAINING

Select your own Service & Support model to optimize your people, control and holistic organizational impact

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STRATEGY

Executive management consultation from true industry experts who understand the world of dealers

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RESULTS

Proven consulting framework that executes plans, exceeds goals, and exponential grows wealth for dealers